Our Mission and Values

Our Mission

Our promise is to bring to our retailers only the most creative and competitive products that exceed their expectations every time.

Our Values

Our definition of innovation is to create designs that are not just pleasing but also simple. “Simplicity” is the discipline to every aspect of our business products, processes and policies.

Every single piece of jewelry is hand made and passes through the strictest quality control standards. Every minute detail right from selecting diamonds, setting quality, engraving is superior and the best in the industry.

We keep our global supply chain efficient that enables us to offer our customers most competitive prices. We realize that today when all type of information is available on-line, our retailers have to remain highly competitive. Our team overseas is constantly buying rough diamonds that will yield the most competitive polished diamond prices and qualities. 

We treat and empower our team members as our partners so they can deliver exceptional service to our customers every time.

Customer Focus
Our customer policy is simple,"We're not happy if you're not happy".

We provide exclusive distribution for our diamond jewelry products to retailers. We are only interested in building long-term relationships with all our clients.