Our Story

When I joined the jewelry business almost a decade ago, I knew no one in the industry. Coming from the advertising business, I just fell in love with the creative process of making jewelry. I came to realize over years that if I could bridge the gap between being creative and competitive at the same time, that I will be successful. We have a unique 'Outsider and Insider' approach to the finest diamonds and diamond jewelry business.

As a first generation diamonds and diamond jewelry manufacturer, I believe that great design is a great equalizer. One that allows us to compete and win against enterprises vastly larger than ours. It is just essential for good business.

My focus has always been to see that all our customers succeed with our merchandise. And along this journey I have built some wonderful relationships as my company continues to grow and become more useful to our customers every single day.